2PINE4: Burn Clean

2PINE4 is a brand new fire starter offering that burns hot and burns clean. Sold in markets where shoppers are willing to spend a little more on thoughtful home goods and decor, this point-of-purchase campaign positioned 2PINE4 as the fire starter that burns as clean as your conscience.

Position 2Pine4 as the way nature would start a fire.

To help launch the brand, we created the logo, hero pinecone iconography, packaging design, and the brand’s first campaign.